Quick Question
Before, I optimized for productivity.
Now, I optimize for energy.
When Vicky Tsai launched Tatcha in 2008, her mentality was all about the grind.
Though Tatcha exploded in popularity at the time, it all came at a cost.
Stress causes the body to go on fire, so I was always sick, says Tsai.
I had perpetual sinus infections.
Tatcha is inspired by Japanese culture.
Are there elements of it that also influence your own life?
[I learned from him that] your mind and your body are completely connected.
How do you stay grounded?
I cycle through different things.
Sometimes I meditate, sometimes I journal.
I have a lot of practices includingforest bathing, which is the big one for me.
Im now doing six jobs, its much more complicated, and I’m 13 years older.
I don’t have the energy that I did then.
There’s a saying that if a CEO catches a cold, the organization gets pneumonia.
What are you doing differently?
Before, I optimized for productivity.
Now, I optimize for energy.
If I dont do that, I dont have anything left to give to anyone.
How can someone optimize for energy?
As a result, if you optimize your life for energy, you’re more productive.
It makes a lot of sense.
Have you seen any positive effects since youve taken this mindset?
I think you show up for yourself and your relationships differently.
I think you’re a better leader.
Entrepreneurship is an all-in game.
It’s not a side hustle unless you want an Etsy business, right?
If you really want to create something meaningful, of value, it’s all in.
Also, you’re not giving up anything by being kinder to yourself.
I think when you’re kinder to yourself, you’re kinder to other people.
And doesn’t this world need a little bit more of that?
Do you have any other advice for budding entrepreneurs and brand founders?
I think that business has both the opportunity and the responsibility to make an impact in our communities.
Nobody is coming to save us.
We have to save ourselves.
What the most important thing any leader should remember in the workplace?
But when those things are broken, those are symptoms.
Those are not really the issue.
The issue is: do you trust me?
Can we work together well?
Can we figure out problems together?
If you could get a do-over of the early days of Tatcha, is there anything you would change?
I would be much gentler on myself.
I would work in a way that was a lot more joyful and sustainable than I did.
Am I happy with the outcome?
Yes, but there was always a cost.
The money doesn’t buy you health and happiness.
I made so many mistakes, and I’m wearing it in my body.
Have an easier life than I had.
And also enjoy your youth more than I did.
[As a leader], you have to create space for other people.
This interview was edited and condensed for clarity.
