However, what started as a surge of support for Black-owned businesses resulted ina lack of follow-through.
This is what the Pledge is still aiming to address, two years after its creation.
What goals is the Fifteen Percent Pledge working towards today?
One, to amplify as many Black founders as possible.
We’re doing some online shopping guides and product features and founder features with Google Shopping, as well.
Closing the racial wealth gap is good for all people, not just Black people.
What is the difference between a business adhering to the pledge versus making a contractual agreement?
The pledge works as a strategic partner, a thought partner, a feedback mechanism.
How has that affected Black businesses?
I think that compassion fatigue is a real thing.
In 2020, we were having very difficult, courageous conversations about race.
Over the last two years, the news cycle changes, the conversations become tiresome.
The stress and trauma of systemic racism is real.
Thats why the accountability piece is so important.
What should people keep in mind about their own shopping habits and how those impact Black businesses?
The biggest thing is the individual’s economic power.
As consumers, our shopping habits are generational.
What is next for the Pledge?
We have some future activations coming up.
We have a lot of plans to continue to cultivate community in-person.
What are you most excited about for the future?
The trickle-down is closing the racial wealth gap and creating generational wealth, equitable business opportunity.
Personally, I have two Black sons.
My oldest son wants to be an entrepreneur.
He will have an equitable opportunity.
This interview has been edited and condensed for clarity.
