Strand Stylers

Top-notch buys for every texture.

Were in the middle of what can best be described as a Hairassance.

Ahead, here are Bustles best new hair products of 2023.

Bustle editors chose the 17 best hair products of 2023.

Best Shampoo for Fine Hair

When you have fine hair, every last strand counts literally.

Help keep your locks refreshed as you reduce hair fall with Joicos strand-strengthening shampoo.

Even after a couple uses, I noticed less hair falling out.

2023 bustle beauty awards

Best Conditioner for Fine Hair

Give fine hair the moisture it needs without the weight.

I really love this product, says BDG staffer Anne Vorrasi.

Oftentimes with hair care products, you don’t see results right away, but here you definitely do.

Joico YouthLock Shampoo

This has quickly become my holy grail styling product, raves BDG staffer Hayley Schueneman.

Thats especially true for those with fine hair who can be more prone to hair shedding and breakage.

The result is hair that is healthier, more moisturized, and stronger over time.

The Deep Conditioning Concentrate

After using this serum just once, my hair already felt brand new, says BDG staffer Rachel Chapman.

It helps prevent breakage and increases elasticity, all without weighing down hair.

I also like to brush my hair with conditioner in it and it made getting through knots super easy.

Full Dry Volume & Texture Spray

[Its a] beautiful product, says celebrity colorist, hairstylist, and guest judge Reece Walker.

I highly recommend this if you have damaged hair and especially for blondes.

Delicious, says celebrity colorist, hairstylist, and guest judge Reece Walker.

Ghost Exfoliating Scalp Nectar

When those bonds are broken, curls can look limp and loose and become more susceptible to damage.

But the CurlBond Cleanser is a game-changer!

Best Conditioner for Curly Hair

People with curls have some very strong opinions about conditioners.

Monsoon Moisture Milk Shampoo

Or, at least it was, until our testers came across this leave-in from Curls.

I’ve really been enjoying this leave-in conditioner, says BDG staffer Jill David.

It feels super lightweight in my hair and doesn’t make it crunchy or greasy.

Nutrient Blends Unbreakable Lengths Sulfate Free Conditioner

My hair has had more shine and my curls are more defined.

Adds Sophia June, The blueberry scent is like candy.

I was surprised at how light this product was, says BDG staffer Maggie Haddad.

Redken Acidic Bonding Concentrate Intensive Treatment

It’s super easy to apply and detangles hair with ease.

Mizani delivers and then some with this stretching cream that boasts multitudes.

It has the feel of a cream, but the hold of a gel.

Rose Water Wave Spray

Its a styler that also hydrates and softens.

It elongates, shapes, and defines while letting you perfect whatever wash-and-go styles your creativity can dream up.

Celebrity hairstylist and guest judge Naeemah Lafond loved it for wash day for herself and her daughter.

CURLBOND™ CLEANSER

This cream really helped to stretch the hair for the best looking twist outs, she says.

I also use it to style my daughters hair into two puffs.

It stretches her curls out and makes her puffs look bigger once dry.

Blueberry Bliss Reparative Conditioner

BDG staffer Kandice Chavous was a fan, saying it left her hair very soft and hydrated.

Use it once a week for maximum moisture and softness on thirsty curls.

Custom Styling Gel

Detangling Nectar

Ladies First Super-Charged Honey Shampoo

Mango & Tulsi Nourishing Leave-In Conditioner

Mizani True Textures Coil Stretching & Styling Curl Cream

Vitamin C Hair Repair Mask

No.4D Clean Volume Detox Dry Shampoo