Books

Step aside, literary fiction.

A new genre has rolled into town, and its earning fans in high-fashion places.

This fashion week has been one for the books.

Fantasy romance books, such as Sarah J Maas' ‘ACOTAR’ series, are newly popular among It Girls.

She Was Born to Be a Supermodel.

She Wants to Build a Literary Empire, Too.

Fashions embrace of the book world isnt novel by any means.

Fantasy-romance author Sarah J. Maas (ACOTAR series) at New York Fashion Week 2024.

And last winter,Rachel Comeycollaborated with theNew York Review of Bookson a collection.

(She also mentionsAn Ember in the Ashesby Sabaa Tahir,Coven of Ruinby T.K.

Tucker, andLore of the Wildsby Analeigh Sbrana.)

Fashion acolytes are increasingly fans of romance fantasy books (aka “romantasy”).

Its the best of both worlds, so whats not to love?

Well, many women arent loving the shame theyve experienced for reading these less prestigious books.

ModelEmma Brooksown mother couldnt understand why she bothered with the genre.

Romantic fantasy novels (whether YA or adult) are finding new fans in the fashion crowd.

I feel the stigma anytime I make videos about fantasy.

I was so narrow-minded, like, Thats just not something Id ever be into, she says.

But after being inundated by BookTokers spreading the series gospel, Averick caved.

Its the foundation of many of my own fantasies, she says.

While some readers may judge romantasy, its fans have found more than enough camaraderie amongst the fandom.

Whos to say a book club endorsement wont come next?