The relationship endured and so did her love of Frankie Shop.
When I first started shopping there, I used to joke that I never left without buying something.
Turns out, shes not alone.
We didnt even have a website in the beginning.
This summer, Drevet decided to make its 2,500-square-foot Soho pop-up permanent after sales tripled.
Frankie found its niche somewhere in the middle, both in terms of price point and aesthetic.
Oversize blazers were one of The Frankie Shops first hits, and they remain a bestseller today.
It was always about finding a little edge in clothes that are everyday, Drevet says.
The Teddy coat was one of the hottest products in Q4 of 2021.
It doesnt look like something else it became its own recognizable thing, says Burke of the brands aesthetic.
In other words, rather than following trends, it starts them.
In January,The Wall Street Journalasked: Why Is Everyone Drowning in Their Oversize Blazers?
(The answer: The Frankie Shop.)
And yet, its still considered somewhat in-the-know among the style set.
Theyre always shocked and super excited when they discover that [the shirts] are $150.
Youre unlikely to find yourself at a wedding with five other people in the same Frankie Shop blazer.
The price point makes it really approachable and easy for people to not overthink a purchase.
Her only issue is that the brands sizing is rather limited and sells out quickly.
The low stock is by design.
I make people wait a little bit to really gauge,do you really want this again?
And if the waitlist grows, OK, then Ill bring it back.
Were not trying to predict whats on the runway, Drevet says.
It’s more sensitive to understanding what could really modernize your look today, right now.
