Beauty Tripping

From Los Angeles to Nairobi.

When it comes to looking effortlessly hot, the techniques and standards can vary greatly from city to city.

In Sao Paulo, sexy and sultry is the end goal, while Paris favors a no-makeup aesthetic.

Nine women explain what looking “naturally” hot means to them.

One fact, though, is universal: effortless beauty is usually anything but.

We spoke to a selection of stylish women around the world about their approach to an effortless aesthetic.

Nairobi, Kenya: Kui Mwai

Evolving, bold, and theatrical.

I spend about 10 minutes in the morning getting ready.

I spend $50 to $100 or so every couple of months.

Shipping makes it super expensive, and unfortunately a lot of local beauty businesses products can be pricey.

Sao Paulo, Brazil: Camila Coutinho

Feminine, sexy, and natural.

Brazilian women are obsessed with beauty and self-care.

There is always this feminine aesthetic.

We are very good at doing hair and makeup.

In the morning it’s very fast like, 10 minutes because I dont wear much makeup.

And I stay like this all day.

At night, I like to get ready more calmly.

I getBotoxand [skin tightening treatment]Ultraformerevery six months.

Vancouver, Canada: Mel Kobayashi

Natural, fresh, clean.

That said, we certainly also know how to dress it up.

Probably less than $30, although I will occasionally splurge to try new products.

My husband has a talent for cutting my naturally silver hair, which also eliminates salon expenses.

San Juan, Puerto Rico: Monica Santos Gil

Eclectic, vibrant, and fresh.

Every look is celebrated!

I use FreshsRose & Hyaluronic Acid Deep Hydration Tonertwice a week and BriogeosAvocado + Kiwi Hair Maskonce a week.

For hair, Im a big fan ofBriogeoandCrown Affairproducts theHydrating Hair Oilleaves my naturally frizzy/wavy hair silky-smooth.

Im very low-key when it comes to makeup.

New York City: Cait Kiernan

Innovative, passionate, and devoted.

I think our aesthetic is chic.

Its natural-looking and sophisticated.

Less is more for New York women.

Since the pandemic, Ive stopped doing glam unless I have to.

I useSPFin the morning andretinolevery other night.

My evening routine takes 30 minutes 15 minutes for skin care and 15 minutes for LED treatment.

At home, I useLED and microcurrent devices.

I get Botox and do laser treatments twice a year in the fall and spring.

The things I do are not inexpensive.

Ill leave it at that.

New Delhi, India: Vasudha Rai

Dynamic, traditional, essential.

Dark, textured hair is also considered natural.

I spend a lot of time on beauty because I like to experiment with traditional remedies.

I also love a daily face mask with Ayurvedic herbs.

I also loveLED masksand short-contacttretinoin.

When dry, I just unbraid my hair and et voila natural waves.

Do you get any treatments?

I take care of my skin at home and rarely get a facial.

This year, Ive only gotten two facials at the doctors office.

Los Angeles: CeCe Vu

Cutting-edge, diverse, daring.

I personally think a “natural” beauty look is glorified and misinterpreted in many ways.

There are already so many made-up beauty standards nowadays.

What is natural to one group of individuals might not be natural enough for others.

I spend around 30 minutes for a.m./p.m.

For me, having healthy skin is a good start for a natural beauty look.

These two products have been my staples for more than 12 years.

I recently incorporatedTripollar Stop VX Goldinto my weekly regimen to to stimulate collagen production as I age.

Makeup is actually a lot simpler for me and takes around 15 minutes.

Paris, France: Gaelle Prudencio

Chic, effortless, unique.

I think thats actually boring.

There is a real lack of taking risks with beauty standards.

I am definitely not the traditional Parisian girl.

I every day work on demystifying the vision of the typical French woman.

I am very much into taking care of my skin.

I loveKeys Soulcare Comforting Balm I fell in love with it a few months ago.

Most of the time, I only wear makeup while on set.

Apart from that, I love wearingliquid mattelipsticks they dont get ruined when I wear a face mask!

I used to hear that [people with] big lips shouldnt wear bright colors.

Since Ive learned to embrace my own kind of beauty, Ive decided that lipstick is my signature.

I would also say $60 each month for nails and eyebrows.

Singapore: Sabrina Tan

Wellness from within.

Singapore beauty is a combination of Japanese and Korean beauty, mixed with a Southeast Asian flair.

I also swear byOlaplex Shampoo and Treatment ConditionerandAesop Geranium Leaf Body Cleanser.

My current favorite product is our newly launchedBooster Shot, a super-cool product that is used as spot treatment.