I know a thing or two about scams.

I mean, its love.

But recently, a perfect villain has entered the mix: Twin Flames Universe.

A vintage photo of a bride and groom is set on fire.

As explored inaVanity Fairexposeand twin (coincidence?)

Its wild that anyone would listen to them.

Wild, but understandable.

Jeff Ayan, co-leader of Twin Flames Universe.

The American dream doesnt promote the belief that were entitled to an ideal life, exactly.

When this rugged individualism falls short, the charlatans swoop in, offering a workaround.

Apply for this adjustable rate mortgage and become a homeowner, never mind if you cant afford it.

Shaleia Ayan, co-leader of Twin Flames Universe.

Sign up for our relationship coaching and youll find your perfect mate without even getting to know them.

Ive fallen for a couple of these more workaday scams the house, the relationship.

And despite those I dont want to call them failures, maybe false starts?

A former Twin Flames Universe follower in Netflix’s ‘Escaping Twin Flames.'

I know full well how alluring the idea of the soulmate is.

Just find the right person, and everything will magically work!

No fighting, no uncertainty, no ups and downs, just all-consuming, head-over-heels passion.

Cover of ‘Selling the Dream’ by Jane Marie.

Theres beena lot of talk onlinelately of an idea called limerence.

Its the seemingly uncontrollable feeling that you cannot live without another person.

There is tons of research dismantling this idea, and yet, it still has a hold over us.

Such a broad gap between fantasy and reality leaves an extra-wide window for the aforementioned charlatans.

Still, these small-scale grifts have nothing on the big-daddy scam that is Twin Flames Universe.

(Jeff also now claims to be the Second Coming of Christ.

You know, normal stuff.)

(For example, continue courting the guy who took out a restraining order against you.)

Like, what the fuck?

Who do you know whos experienced total bliss for the duration of a decades-long, monogamous relationship?

To this day, followers are giving time and money to the Ayans.

Im not saying that romantic love isnt worthwhile; quite the contrary.

You know when people say they wish their partner just knew what they wanted?

Like, I wish theydwantto get me flowers instead of me having to tell them.

That would be sweet, sure.

Youll find better love elsewhere, and it probably wont be easy, or easily bought.

Jane Marie is the author of the forthcoming bookSelling the Dream, which hits bookstores on March 12.

This article was originally published onJan.