Fashion
And yes, sustainability is key.
Its an issue that is pressing and that many believe can no longer be ignored.
This mentality is having a devastating impact on the planet.
The thing with Instagram is that its very much an echo chamber.
You see the same feeds and it’s very much preaching to the choir.
I think when I started posting on TikTok eight months ago, it was like a whole different thing.
You’re talking to people who are extremely critical.
But in a good way.
The positive side to that is that it makes you evolve your content more.
The Mindful Monday Method is a concept Cheong created to promote more conscious shopping habits.
She also talked me through what we should check garments for before we buy them.
We used a blazer as an example.
Lets put the price aside for the moment.
You should be checking for piling or snagging on the fabric.
Loose threads as well… untrimmed threads are not the worst thing ever.
Then we should be checking for the buttonholes.
Then wed be checking for the lining.
We should be seeing an inner pocket.
We should be seeing a vent at the back.
Sometimes they even have faux buttons.
So, we need to be checking it has all the elements of a proper blazer.
Lesko makes everything by hand and does limited runs of each piece.
She uses sustainably sourced fabrics and outlines all pressing ethical issues on her quirky and colourful website.
I think it’s just a conscious thing, isn’t it?
You’re either that way inclined to care about the planet or you’re not…
I followed loads of small fashion brands anyway, and it just kind of all came together really.
You don’t give it too much thought, it’s not polished.
It’s who you are.
Founder Celia Harper started the brand after travelling around Southeast Asia for five years.
Hudi Charin
Founded in 2019, Big Sister Swap combines personal styling with sustainable shopping.
Big Sister Swap is an inclusive service, swapping clothes for all genders and ages, including childrens wear.
I think people really respond to the organic thing on TikTok and real people.
It has that grassroots feeling.
They can be like Oh, could you make a video about this?
So, our smallest bundle is 15 for three items.
