Since Veronica Beard launched in 2010, the brand has been lifting women up by way of clothes.
Enter:the Dickey, the best-selling tailored blazer referred to lovingly as the Wonder Woman cape.
Its a uniform item that women rely on.
To whom much is given much is expected, says Swanson Beard.
We really believe that.
What are some power moves women can do in meetings or negotiations?
Or is there anything to avoid?
Men, don’t say they’re sorry.
Stop being apologetic for actually going for it.
What does being a powerful woman mean to you?
Miele Beard:To me it means fulfilled.
We seem to have figured out that a woman who looks good, feels good and does good.
And thats our motto, look good, feel good, do good.
These women have families and careers and interests and community obligations and all of the things.
What do you wear to feel most confident?
Swanson Beard:My personal uniform is a blazer and jeans and heels.
What about a beauty look?
Miele Beard:Im not sorry to say that I feel done when my hair is big.
I have a big face and so I need my Wonder Woman, big-ass hair.
I’m also from New Jersey, and I think thats where I got that.
Swanson Beard:I think for me, I need to have bronzer and dewy skin.
That is an important thing.
Swanson Beard:So many.
Miele Beard:The biggest though was Meghan Markle.
We sold out instantly.
But I want to say one person is Sydney Carter, a women’s college basketball coach.
She was being ridiculed by men for being a distraction on the court.
What advice would you give those looking to open a brick-and-mortar store in an increasingly digital space?
He said to me: Never build a stadium before the fans.
I took that to this business.
I have a store."
But it’s not where you make it, profitability is where you make it.
And youve got to have a major following before you’ve got the option to take that risk.
Whats your most powerful accomplishment since launching the brand?
Swanson Beard:Being able to give away a significant chunk of money.
The quote is, To whom much is given much is expected.
We really believe that.
This quarter were working with Women’s Alzheimer’s Movement founded by Maria Shriver.
It really amplifies the organization that we’re working with and it’s very important to our brand.
This interview has been edited and condensed for clarity.