Poppys mask is slipping.

As with all things Poppy, this lapse is likely intentional.

After holding audiences at arms length for years, shes finally welcoming them into her world.

Poppy’s new album is titled ‘Flux.'

Poppy wants you to traverse the uncharted horizon alongside her.

PoppySphere will be Poppys sole online home, save for her continued albeit diminished presence on YouTube.

a video of Poppy sayingIm Poppyfor 10 minutes straight, which has garnered nearly 27 million views.

Is Poppy in the Illuminati?

Is Poppy in a cult?

Is Poppy, herself, a cult?

She doesnt mind the theories.

They bring me joy, she says.

I think its a study on how people consume media and art.

Its their way of filling in blanks.

Her lyrics feel especially intimate.

Most of all,Fluxis a celebration of creative independence, of tender new beginnings.

Below Poppy talks aboutFlux, cutting out toxic people, and making it as a musician.

On Embracing Uncertainty & Surviving The Music Industry

Are you in flux right now?

What does the state of flux feel like to you?

I believe that I have never truly been out of a state of flux.

In your music video forHer,musician clones are being plopped on a stage and thrown away at random.

Have you felt disposable in the music industry, and if so, how did you deal with that?

The music world always makes my tummy hurt.

How do you take care of yourself in this treacherous industry?

You posted your first video,Poppy Eats Cotton Candy,in November 2014.

The videos I started posting were just because I thought they were fun and they grew after that.

There is no part of me that would have done it any differently.

What is your relationship to YouTube these days?

Are you very online?

Currently, I use [YouTube] to post music videos and my makeup video tutorials.

I like to keep it concise.

Its called PoppySphere and its going to be launching soon.

Tell me more about the game.

I really enjoyed playing Club Penguin when I was younger.

[PoppySphere] is a game but its also a chatroom and you could design your own avatar.

His name is Pi.

He is going to rule the world one day: he can open doors and pee in the toilet.

Who is your current musical idol?

It’s always been David Bowie.

Every album and body of work differs greatly and every era was stepped into so confidently.

Whats the first record you ever bought?

I would tag along and we would go record shopping together.

I picked up that album based on the album cover.

I was drawn to it and it ended up being one of my favorite albums.

I take things I am attracted to very seriously.

Was there ever a moment when you felt ready to give up on musician life?

But you know, the things you learn.

When did you first feel like you made it as a musician?

What were you doing before you were able to live off your art?

I was eating canned beans and walking dogs.

This interview has been edited and condensed for clarity.

This article was originally published onSep.