Let’s Get Real
From smudged eyeliner to frizzy hair, everything is fair game.
But the internet has come a long way since then.
The line between real and fake isnt just blurred anymore its basically vanished.
The undone look feels like a form of resistance against control, both in beauty and in life.
Welcome to the era of messy beauty.
Smudged eyeliner, frizzy hair, just-kissed smudged lips its not polished, but its honest.
Thats the kind of feeling people are craving again.
With AI-generated perfection becoming more prevalent, people are craving something real and imperfect, Holm says.
The lived-in look embraces human texture, smudges, and natural movement things that AI and filters often erase.
Its a response to digital beauty feeling too artificial, almost a way to reclaim authenticity.
Can We Ditch Our Hot Tools Now?
DuringMilan Fashion Week, models at Prada paraded down the catwalk in just-rolled-out-of-bed hair.
Does this mean you should give up your favorite primer and hairspray?
But heres the thing: People are starting to unapologetically show up as themselves again whatever that looks like.
Theres beauty in the messy, the imperfect, the lived-in and thats the part that feels exciting.
The bigger takeaway is that makeup is moving towards self-expression over rigid beauty standards.
