Quick Question
The car companys head of marketing talks death metal, female mentorship, andSelling Sunsets Mary Fitzgerald.
I’ll ask for a show of hands, Who’s heard ofSelling Sunset?
Who’s heard ofMary Fitzgerald?
Goldstein tells Bustle, before revealing that the reality star-realtor is now a brand ambassador.
It’s a matter of actually faking it till you make it.
We can do anything, we just have to have the confidence to apply [for these jobs].
The automotive industry is incredibly male dominated.
What inspired you to join the field?
Were there women for you to look up to in the field at the time?
Who was your automotive role model?
My uncle, my grandpa, everyone was at Ford.
So I jumped in with both feet.
How did they feel about you joining the family biz?
What does an average day look like for you at Alfa Romeo?
A lot of screen time.
But I just back from a week on the road in New York and New Jersey visiting with dealers.
I speak with all of their employees and say, “Tell me how you’re selling the Tonale.
Sell me this car and sell it to me from afemaleperspective.”
Sometimes the older sales sales guys on the floor are just like, “Can you help me?
Maybe a few pointers from a female perspective?
Whats the best piece of career advice youve ever received?
That it’s a marathon, not a sprint.
But truly, it’s not a sprint.
Don’t sweat it if you’re not a vice president by 30.
Youve fostered great relationships with the younger generation working at Alfa Romeo.
What have you learned from your mentees?
I’m trying not to become that person that gives up [on learning] the digital landscape.
This might be super embarrassing, but I just learned last year about an NFT.
I had no idea!
So I buckled down and learned what it is, and I was so proud of myself.
Thats how you stay relevant.
How do you unwind after a long, stressful day?
I do have an affinity to death metal [ever since] my late twenties.
So Ill put on my headphones and jump on my trampoline for a while.
Or literally sign me up for the mosh pit, Im all about it.
I know every word to Metallica, all of those guys.
This interview has been edited and condensed for clarity.
This article was originally published onOct.
