Fashion
She shares the meaning behind her new collection at Zales.
No one can argue thatSerena Williamsdominates on the tennis court.
I design pieces that are all about self-confidence and beauty.
Prices range from $100 for a sterling silver ring band to $200,000 for a diamond tennis necklace.
I love to wear inspiring words like believe, queen, or loved, she says.
Everybody needs a reminder, including me.
I love theUnstoppable[pieces] because its how Ive lived my life, she says.
Inspiring women to treasure themselves is always a priority for me.
My jewelry really is a reflection of my spirit and style.
Williams wants jewelry shopping to be a personal experience for the customer as well.
My advice is to find what makes you feel strong, beautiful, and true to yourself.
Dont be afraid to take chances.
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