Style
CEO Brittany Chavez wants brands to take action.
Brittany Chavez is busy.
We want to showcase the best products made by people in our community.
And thats also a community we want to expand.
That same day, SLX onboarded 15 new brands, includingMCLC,Curiosa, andNovel Swim.
And on top of that, SLX also dropped its inaugural merch line to commemorateLatinx Heritage Month.
We only include products that have been independently selected by Bustle’s editorial team.
How did your merch line come to be and what was the inspiration?
So, we wanted to emphasize that mission.
We’re more than e-commerce.
I think everyone loves a statement shirt.
And then my favorite product is actually the water bottle: the Nalgene.
On it is a water affirmation [that reads] “Community powered.
And that was a play on words.
It’s the community that fuels me personally to put intention into everything I do.
How do you go about choosing brands to include in the Shop Latinx marketplace?
We’re always looking for brands that have a founder and a story that aligns with our values.
There’s a lot of pathways.
There’s venture funding, theres business loans, theres Shopify capital.
There’s Latinx vegans, Latinx in the Ivy League.
There’s Latinx in DC, Latinx in LA.
Finding your people is important.
What are your hopes for the future of the business?
In the next year, especially as things open up, we want to have more experiential events.
What does it look like to host an event with really dope music artists from the community?
How would you assess the current state of Latinx representation in fashion?
But in terms of how authentic it comes off to the consumer, I dont know.
I think were so much smarter than that as a community.
What initiatives are they doing to back that up?
What actions are they taking?
What else do you want to see more of?
Its very aspirational and gives people within our community a goal.
Im curious to see where were all going to be in the next few years Im excited.
This interview has been edited and condensed for clarity.
