This time, the famed ITV dating show will be filmed in South Africa, thesecond winter seriesinLove Islandhistory.
Will right now match our somewhat unreasonable expectations?
Will we finally reach the right balance between morals and entertainment?
The conversation happens like clockwork ahead of and immediately following each season.
The moral justifications, the deep analysis, the tension of the persistent threat of shows existential demise.
And yet, we tune in by the millions.
3.4 million tuned in to watchEkin-Su (and Davide) take home the titlelast season.
But with all the newness, will this be a fresh start forLove Island?
And what can we really expect?
New Host, New Style?
Laura Whitmoreis out, andMaya Jama a long-standing fan favourite is in.
Ive screamed at the telly for years, she told Alison Hammond and Dermot OLeary.
With more screen time, hopefully more brilliant fashion moments will follow.
After Sunis getting a shake-up, too.
A New Dawn For Safeguarding
The contestants welfare is always a topic of major contention.
Has ITV done enough to safeguard the mental health of contestants?
Do they have enough support?
Have producers learnt from previous mistakes?
Lets be honest, we ask the same questions season after season.
New guidelines seem to suggest there is change afoot, though.
No more updates from friends and family, and therefore, ITV hopes less trolling.
But for viewers who love the drama, this might also mean those chaotic tweets are over, too.
Will this make the online discourse ever so slightly less entertaining?
If Elon Musk keeps at it with Twitter though,Love Islands relevancy might really take a hit regardless.
And any trueLove Islandfan worth their halo light will tell you that 80% of thejoy ofLove IslandisTwitter.
A good idea, on paper.
Wouldnt that send a clearer message?
What hasnt changed however are the body standards, particularly for the female contestants.
Im not sure this show will ever beat the sexism allegations, Im afraid.
Is It Time To Get Real?
As has the rise in the number of influencers, micro or otherwise.
Just look at thesuccess of BBCsThe Traitors.
Having said that, Ekin-Su did bring untold levels of entertainment to proceedings last year, lets be honest.
Whatever drama and madness happens, Im sure Ill be watching.