Beauty

The next generation of cult products is here.

Whoever said theres nothing new under the sunclearlynever bothered to check the new arrivals tab on the Ulta website.

Skin care in particular is a category thats better and more innovative than ever.

This stress-reducing serum by selfmade helps make it one of the best new beauty brands.

And what do they all have in common?

Other than aesthetically-pleasing packaging (it helps!

Ahead, find 14 new(ish) skin care brands on the track to cult status.

BYOMA Rich Moisturizing Cream helps make it a best new skin care brand.

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At selfmade, a true link between mind and body is steeped right into their products formulations.

Eadem’s dark spot removal serum makes it one of the best new skin care brands.

In fact, BYOMA even features its own BYOLOGY Class to help make sense of it all.

Things are finally starting to shift, but not without take-charge, industry-shaking innovators like Eadem.

Ourself

Think scientists have discovered everything there is to know about the human body?

Ourself’s Daily Renewal Cream makes it a best new skin care brand.

Its like having the power of an entire dermatologists office sitting right there on your shelf.

Isla Beautys in-house team spent years making best-selling products for other beauty brands.

If youre not sure which product to start with, we suggest the skin-soothingTone Balance Elixiror super-gentleSnow Scrub.

Isla Beauty’s color-balancing toner makes it a best new skin care brand.

Eighth Day Skin

Eighth Day Skins development journey is a pretty unique one in the beauty world.

Oh, and did we mention all of the products are super affordable?

Consider it the ultimate skin care edit.

Eighth Day Skin’s eye renewal cream makes it a best new skin care brand.

Dieux

Calling all angels this heavenly skin care line is the one for you.

Skin cares pearly gates have opened, and all you have to say is I dieux.

One spritz and your skin is fully shielded.

BYBI beauty glowcurrant booster makes it a best new skin care brand.

Glass Lizzard

Glass Lizzard is a family affair of the best sort.

Not sure where to start?

Editrix’s fan-favorite cleansing oil makes it a best new skin care brand.

Dieux’s soothing multiuse serum makes it one of the best new skin care brands.

Shielded Beauty’s skin -protecting mist makes it one of the best new skin care brands.

rephr’s moisturizer makes it one of the best new skin care brands out there.

Glass Lizzard’s multipurpose balm makes it a best new skin care brand.

54 Thrones Shark Tank-approved night oil makes it one of the best new beauty brands.

Three Ships dew drop vitamin c serum